Monday, December 27, 2010

Cathy Davidson's blog

Cathy Davidson's blog

Link to Cathy Davidson's blog

Plastic Bags in Trees: A Primer in the Brain Science of Attention

Posted: 27 Dec 2010 05:05 AM PST

In the UK they call them "witches' britches."  They are the plastic bags that escape from landfills and become caught seemingly forever in the unreachable tree branches, littering the landscape with the detritus of our inconsiderate waste.  I never noticed them until I heard an NPR narrative where Kathy Frederick recounts the progress, over two years, of this tattering plastic bag, ever-present and annoyingly out of reach, a symbol of timelessness and environmental disregards.  It's such a presence in her life that she's even named it:  Windy.   (You can read her blog here: http://tinyurl.com/24thkdf )   I thought it was an eccentric object to care about then looked up and, for the first time, saw a plastic bag in a tree I was driving by.  Then another.  And another.  Now, I see them everywhere, all the time.   In a nutshell, that's how the brain science of attention works.

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